Social media is a powerful marketing tool that can influence shopping habits. Businesses of any size invest significantly in social media platforms to build brand awareness and boost sales. Over the past few years, live selling has boomed as a very effective online marketing tactic, especially in the Philippines! Live selling, live commerce, live video shopping,...

When a giant tech company introduced us to “Metaverse”, it sounded as if we were taking a leap into the futuristic world in some popular sci-fi movies. Yet, it is actually nothing entirely new to us—the citizens of the digital world.  Metaverse was first coined by Neal Stephenson in his 1992 sci-fi novel, Snow Crash. In...